Crafting Beautiful Spaces That Last a Lifetime
TwilsonBuildersCaseStudy
Twilson Builders, a trusted building and construction company, required a website redesign to enhance their online presence and showcase their expertise in delivering high-quality building projects. The goal was to create a modern, user-friendly, and visually appealing website that effectively communicates their brand identity and services.
Design & Build
Renovations & Extensions
Light Commercial
New Builds
Bathrooms & Kitchens
Decks & Fences
CLIENT OVERVIEW
Company: Twilson Builders Ltd
Industry: Building & Construction
Website: www.twilsonbuilders.co.nz
T.Wilson Builders in Hamilton have over 20 years experience in the building and construction industries and provide all levels of carpentry work with friendly professional service and an easy going team. We are a small, personal company with a big reputation for friendly, professional service and high quality workmanship.
CHALLENGES
- Content Structuring: Organizing large amounts of information without overwhelming the user. As the client informed, they want the website to be in a user friendly format of content highlighting the quality of the services provided by T Wilson Group.
- Portfolio Presentation: Balancing aesthetics with functionality to showcase projects effectively.
OUR APPROACH
We adopted a comprehensive approach to designing Twilson Builders' website, focusing on both visual aesthetics and functionality to create a seamless user experience. Our target audience included homeowners, property developers, and commercial clients seeking building and renovation services.
Technical Overview
Next.js Framework
This React-based framework is employed to develop a fast, scalable, and SEO-friendly website, providing an efficient development environment
Netlify Hosting
Serving as the hosting provider, Netlify offers reliable and secure hosting services, ensuring high uptime, quick loading speeds, and effective technical support.
GitHub Integration
Used for version control and collaborative development, GitHub facilitates organized code management, smooth deployment processes, and improved teamwork during website enhancements.
Email Notifications
Integrated the contact form with email notifications to ensure timely responses to client inquiries.
Design Overview
Professional Appearance
Establish a strong online identity that reflects the professionalism and craftsmanship of Twilson Builders.
Portfolio Showcase
Highlight completed projects with high-quality images and detailed descriptions to build credibility.
User-Friendly Navigation
Ensure seamless navigation for visitors to find information about services, projects, and contact details.
Lead Generation
Incorporate features to encourage inquiries and facilitate lead generation.
Our Design Process
Our design process for Twilson Builders followed a structured approach that focused on their specific needs as a building and construction company. We aimed to create a website that would effectively showcase their expertise and portfolio while providing an intuitive user experience.
Research and Discovery
We conducted thorough research to understand the target audience: homeowners, property developers, and commercial clients seeking building and renovation services. We also ensured the design would align with Twilson Builders' brand values of reliability, quality, and customer satisfaction.
Visual Aesthetics
We used clean, professional layouts with neutral and earthy tones to reflect the construction industry. High-resolution images of completed projects were incorporated to build trust and engagement with potential clients.
Responsive Design
The website was optimized for seamless viewing across all devices, including desktops, tablets, and smartphones, ensuring a consistent user experience regardless of the device being used.
Navigation Structure
We simplified the site structure to provide easy access to key information such as services, portfolio, and contact details, making it intuitive for visitors to find what they're looking for.
Interactive Elements
Call-to-action buttons like 'Get a Quote' and easy-to-use contact forms were strategically placed throughout the site. We also enhanced interactivity with project galleries showcasing Twilson Builders' workmanship.
Feature Implementation
We created specialized sections including a comprehensive portfolio that showcases completed projects with descriptions, challenges, and solutions, and a services page that clearly outlines offered services with visual aids.
Technical Development
We built the site using Next.js for a fast, scalable, and SEO-friendly experience, deployed it on Netlify for reliable hosting, and utilized GitHub for version control and collaborative development.
SUCCESS STORYOVERVIEW
KEY ACHIEVEMENTS
The website redesign for Twilson Builders successfully achieved all the initial objectives, delivering a professional online presence that effectively showcases their services and expertise.
Enhanced User Experience
Visitors can now effortlessly navigate the website to find relevant information about services and completed projects.
Improved Aesthetics
The visually compelling design establishes trust and professionalism with potential clients.
Higher Engagement
Increased time spent on the portfolio and services pages demonstrates strong visitor interest in Twilson Builders' work.
Lead Generation
Improved contact form usage is generating more quality inquiries for Twilson Builders.
