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CLIENT OVERVIEW
Company: GDC Consultants Ltd
Industry: Engineering Consultancy
Website: www.gdcgroup.co.nz
GDC Consultants is a full-service engineering consultancy offering various specialised services across New Zealand. With a need to boost their online presence and generate high-quality leads, GDC Consultants partnered with its in-house digital marketing team, GDC Digital Solutions, to manage Google Ads campaigns and drive inquiries.
OBJECTIVES
GDC Consultants aimed to expand its reach by attracting more potential clients to its website through both organic search results and targeted Google Ads campaigns. In the fast-paced engineering consultancy space, clients often need quick solutions, whether for architectural design, civil engineering, or project management.
Increase Website Traffic
Drive more relevant visitors to the GDC website through Google Ads.
Lead Generation
Attract qualified leads for their engineering consultancy services.
Optimise Cost Efficiency
Lower the average cost per click (CPC) and cost per acquisition (CPA).
Brand Awareness
Reach a wider audience with Display Ads to reinforce brand presence in key locations.
The primary goal of GDC Consultant's Google Ads campaigns was to increase website traffic, improve lead generation through search and display ads, and ensure that every advertising dollar spent resulted in meaningful customer interactions.
Key Objectives
Increase CTR
Increase click-through rate (CTR) on search and display campaigns.
Lower CPC & CPA
Lower the cost-per-click (CPC) and cost-per-acquisition (CPA).
Improve Conversion Rates
Improve overall conversion rates by targeting relevant audiences in engineering, construction, and architectural services.
CHALLENGES
Before the September campaign launch, GDC Consultants Ltd faced challenges with underperformance in certain ad groups and audience segments. Previous campaigns were not performing well and not properly optimised in terms of keywords and audiences. The engineering and consultancy services industry is highly competitive, so optimizing the targeting and ad copy was crucial to ensuring GDC Consultant's ads appeared in front of the right prospects at the right time.
CAMPAIGN STRATEGY
Based on an in-depth analysis of the market, GDC Digital Solutions implemented the following strategies:
SEARCH CAMPAIGNADS OVERVIEW
DISPLAY CAMPAIGNADS OVERVIEW
KEY ACHIEVEMENTS
Discover our key performance metrics that highlight the success of our strategic campaigns.
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Increase in AdWords Traffic
Compared to previous months, AdWords traffic surged due to optimised keywords and better audience targeting.
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Increase in Trackable Website Conversions
332.75 conversions were achieved, with a conversion rate of 7.89%. Most conversions came from the "Contact" and "Services" sections of the website.
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Decrease in Cost Per Acquisition (CPA)
GDC Consultants successfully lowered its CPA by focusing on high-quality leads through search ads.
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Decrease in Average CPC
With targeted ads, GDC Consultants reduced its CPC, making each dollar spent more efficient.
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Increase in Conversions
Driven by a well-optimised combination of search and display ads, showing a strong return on investment.
