Wrong Fuel Flush
Vehicle Sale
General Repairs & Vehicle Servicing
Emergency Breakdowns & Towing
Panel Beating & Spray Painting
Genuine Parts Supply & Sales
Tyre Replacement & Wheel Balancing
Mechanical Diagnostics & Electrical Repair
Differential & Suspension repair
Part engine repair
CLIENT OVERVIEW
Company: Kandy Mechanical & Transport
Industry: Automotive repair and maintenance provider
Website: kandymechanical.co.nz/
Kandy Mechanical & Transport, a trusted automotive repair and maintenance provider in Hamilton, New Zealand, sought a comprehensive digital and brand presence to reflect their expertise and reliability. Beyond a modern, professional website, the goal was to deliver a complete branding solution that communicates their credibility, engages customers, and strengthens brand recognition across multiple platforms.
CHALLENGES
- Content Structuring: Presenting detailed service offerings clearly without overwhelming users, ensuring easy navigation and readability
- Brand Positioning: Translating decades of international and local experience into a concise, customer-friendly narrative that conveys trust and expertise.
- Online Visibility: Establishing a digital presence for a business that previously had limited online exposure.
- Consistent Branding Across Platforms: Ensuring that website, social media, and offline marketing materials all reflect a unified brand identity.
- Technical Optimization: Improving website performance, speed, and SEO to meet modern web standards and enhance user experience.
OUR APPROACH
Technical Overview
WordPress CMS
This industry leading Content Management System (CMS) is employed to develop a flexible, scalable, and SEO optimized website, providing an extensive plugin ecosystem for enhanced functionality.
Hostinger
Serving as the hosting provider, Hostinger offers reliable and high-performance hosting services with optimized WordPress infrastructure, ensuring fast loading speeds, 99.9% uptime guarantee, and comprehensive technical support with LiteSpeed web servers and built-in caching.
SSL Certificate
Integrated free SSL encryption ensures secure data transmission between users and the website, providing enhanced security and improved SEO rankings.
Content Delivery Network (CDN)
Leveraging Hostinger's global CDN infrastructure to deliver website content faster to users worldwide, reducing load times and improving user experience.
Elementor Page Builder
Utilized for drag-and-drop visual design, enabling efficient creation of custom layouts without requiring extensive coding knowledge
WP Forms
Implemented for creating user-friendly contact forms
WP Mail SMTP
Configured to ensure reliable email delivery from the WordPress site to users and administrators
Design Overview
Professional Brand Image
Establish a cohesive visual identity reflecting Kandy Mechanical's expertise, trustworthiness, and quality service
Service Clarity
Present all automotive repair and maintenance services in a clear and structured manner.
Portfolio Presentation
Showcase completed projects and customer work with high quality visuals and detailed descriptions.
Lead Generation
Integrate strong call to action elements to encourage inquiries
Mobile Responsiveness
Ensure optimal performance across all devices.
Basic SEO Optimization
To make sure the website is visible, user-friendly, and discoverable by both search engines and potential customers
Comprehensive Branding
Extend the brand presence beyond the website through marketing materials and social media integration.
Our Design Process
Our design process for Kandy Mechanical & Transport followed a structured approach that focused on their specific needs as a security services company. We aimed to create a website that would effectively showcase their security solutions while providing an intuitive user experience for homeowners, small businesses, and commercial clients.
Custom Logo Design
Developed multiple logo concepts with iterative revisions based on client feedback. The final logo was delivered in high resolution formats suitable for print and digital use, including JPEG, PNG, and SVG files.
Research and Discovery
For the research and discovery phase, We identified the target audience as vehicle owners, fleet operators, and businesses seeking reliable mechanical and transport services. The brand identity was developed to ensure the website design aligns with Kandy Mechanical's core values of reliability, experience, and technical expertise, all backed by over 30 years in the industry.
Design Features
The design features focused on visual aesthetics with a clean and professional design reflecting the automotive industry, incorporating mechanical imagery, vehicles, and workshop visuals to reinforce brand identity. The responsive design was optimized across desktops, tablets, and smartphones to ensure accessibility for all customers.
Navigation Structure
Simple, structured menus for Services, About, Contact, and Booking options.
Interactive Elements
"Book an Appointment" and "Call Now" CTAs placed prominently.
Features and Functionality
The features and functionality section includes several key components that enhance user experience and business operations.
Additional Services & Solutions
Beyond website development, we provided comprehensive digital marketing and branding solutions to establish Kandy Mechanical's complete online presence.
Basic SEO Optimization
Comprehensive SEO implementation to improve search visibility and organic traffic.
Keyword Research
Conducted keyword research for all website pages to target relevant search terms.
Content Optimization
Optimized descriptive text and content with targeted keywords for better search visibility.
Technical SEO
Fixed technical issues highlighted by Google Lighthouse and PageSpeed Insights to improve performance and user experience.
Analytics Setup
Created and linked Google Analytics to track website traffic and user behavior.
Search Engine Indexing
Developed sitemap and robots.txt files for proper indexing by search engines.
Local SEO
Created and optimized Google My Business page to enhance local search presence.
Facebook Page Setup
Complete Facebook business page creation and optimization for social media presence.
Business Page Creation
Created an official business page for Kandy Mechanical.
Profile Optimization
Uploaded logo, cover image, and initial business information.
Integration
Configured contact options and integrated the page with the website.
Marketing & Branding Material Design, Printing & Handover
Professionally designed materials to create a consistent brand identity across all touchpoints.
Professionally designed materials to create a consistent brand identity:
Business Stationery
Letterhead and business/visiting cards
Marketing Collateral
Flyers and shop signboards
Vehicle Branding
Outdoor banners and vehicle branding graphics
Service Materials
Service tags and stickers
SUCCESS STORY OVERVIEW
KEY ACHIEVEMENTS
The website design for Kandy Mechanical & Transport successfully achieved all the initial objectives, delivering a professional online presence that effectively showcases their security services and expertise.
Enhanced Online Presence
A professional website that builds trust and credibility
Improved User Experience
Easy navigation for users to find services, book repairs, or request transport solutions.
Higher Engagement
Increased inquiries through call-to-action elements and contact forms.
Brand Strengthening
Reinforces Kandy Mechanical’s reputation as a trusted name in Hamilton’s automotive industry
