Driving Results for Engineering Excellence
GDCConsultantsCaseStudy
Discover how GDC Consultants, a leading engineering consultancy in New Zealand, transformed their online presence with a modern, responsive website. Leveraging advanced technologies like Next.js and strategic SEO, GDC Consultants boosted their user engagement and achieved significant digital growth.
Structural Engineering
3 Waters & Contamination
Geotechnical Engineering
Seismic Engineering
Electrical Engineering
Civil Engineering
R&D Solutions
CLIENT OVERVIEW
Company: GDC Consultants Ltd
Industry: Engineering Consultancy
Website: www.gdcgroup.co.nz
GDC Consultants is a full-service engineering consultancy offering various specialised services across New Zealand. With a need to boost their online presence and generate high-quality leads, GDC Consultants partnered with its in-house digital marketing team, GDC Digital Solutions, to manage Google Ads campaigns and drive inquiries.
CHALLENGES
GDC Consultants approached GDC Digital Solutions to redesign their website to better reflect their brand identity and provide a more engaging, user-friendly experience. Their existing website was outdated, lacked modern functionality, and did not effectively communicate their services or expertise. Below are the key challenges that needed to be addressed:
- Outdated Design: The existing website design and user interface were outdated, failing to capture the attention of visitors.
- Poor Navigation: Ineffective site navigation made it difficult for users to find relevant information quickly.
- Lack of Mobile Responsiveness: The website did not provide an optimal user experience on mobile devices, which impacted the overall user experience significantly.
- Low Search Engine Visibility: Inadequate SEO implementation led to low search engine visibility, making it challenging for potential clients to discover their services.
- Lack of Clear CTAs: The need for effective call-to-actions (CTAs) to drive lead generation was not adequately addressed.
OUR APPROACH
GDC Digital Solutions adopted a holistic approach to website design and development, focusing on both aesthetics and functionality to create a seamless user experience for GDC Consultants. Our goal was to enhance the digital presence, improve engagement, and provide a user-centered design that highlights GDC's core services and expertise.
Technical Overview
Next.js Framework
Leveraged Next.js for creating a fast, scalable, and SEO-friendly website with server-side rendering for improved performance and scalability.
HubSpot Integration
Integrated HubSpot to manage lead capture forms, chatbots, and blog content, supporting CRM integration and enhancing customer engagement.
Netlify Hosting
Serving as the hosting provider, Netlify offers reliable and secure hosting services, ensuring high uptime, quick loading speeds, and effective technical support.
Version Control with GitHub
Employed GitHub for version control and collaborative development to streamline code management and deployment processes.
Design Overview
User-Centered Design
Created a visually appealing website layout that highlights GDC's core services, expertise, and portfolio in a way that resonates with the target audience.
Responsive Design
Built a fully responsive website that ensures a consistent and seamless experience across desktops, tablets, and smartphones.
SEO Optimisation
Implemented on-page SEO best practices including keyword optimisation, meta tags, and image alt texts to boost search engine visibility.
Enhanced Navigation
Restructured navigation to make the website intuitive and user-friendly, allowing users to easily find the information they need.
Call-to-Action Integration
Strategically placed CTAs throughout the website to support lead generation by guiding users to make inquiries or contact the client.
SUCCESS STORYOVERVIEW
KEY ACHIEVEMENTS
Discover the key features and elements that highlight the success of our website redesign for GDC Consultants.
Modern Visual Design
A sleek, professional look with consistent branding that highlighted GDC Consultant's services and expertise.
Mobile Optimisation
A responsive design ensures seamless performance across all devices, improving mobile user experience.
Streamlined Navigation
Improved navigation structure that made it easy for users to explore the site and access important content.
SEO-Friendly Structure
Optimised for search engines, helping GDC Consultant improve their online visibility and rank higher in relevant search results.
Lead Generation Focus
Well-placed CTAs drove user engagement and helped convert visitors into leads, supporting business growth.
